By Leandro Infante
Kering, the luxury fashion company that was known as PPR and which is owned by François Pinault, has launched an environmentally friendly proposal. The firm owns luxury brands such as Gucci and Saint Laurent which have always led positive changes in the market and now it is at the head of something really innovative.
Last year, Gucci informed that it would stop using furs for its clothes, joining in so doing the “fur free” global movement. At that time, Saint Laurent did not follow Gucci’s steps but now the fashion holding has announced that it will spread its environmentally friendly imitative to al its brands and that it will put into practice the highest production standards to protect animals.
Kering said that they will improve the treatment that their providers give to the animals they use for their raw materials. The company uses bovine leather for purses and bags and goat hair to produce cashmere for suits and sweaters.
The French company will use the European Union animal protection standard which is one of the most rigorous of the world. It will require providers to breed animals in free field and not in feedlots.
“Most of the world is not conscious about the fact that animals are creatures that feel”, said to BOF Marie-Claire Daveu, Kering’s Sustainability Director
We celebrate this initiative!
And you?