I only want to see you in purple clothes
Marsala, Quartz Pink, Ice Blue and Greenery have all gone by. Now, just mix some red and blue to get 2018 trendiest colour. As every year, the Pantone Color Institute performs a trend analysis and a survey among the most relevant designers to choose the color of the future season. Paying tribute to idols such as Prince, Bowie and Jimi Hendrix, that loved and use this magic tonality, next year will be loaded with … violet!
The American company chose 18-3838 TCX, its technical name, as the guiding color for 2018. Its poetic name is Ultra Violet, the same one Paco Rabanne chose for its exquisite perfume. 2017 was Greenery year and brands like Gucci, Balenciaga, Etro, Pucci and Céline used them in campaigns, apparel and accessories, this new fashion tonality has many followers. Acne Studios, Gareth Pugh, Moschino, Jacquemus and Valentino are just some of the brands and designers that included purple and violet among their colections.
According to Pantone´s executive director Leatrice Eiseman, violet “evokes a counterculture style, originality, expresses the ingenuity and visionary thinking that will lead us to the future”. In addition, she assured that it is an “optimistic and empowering” option to deal with fear and violence in which society is immerse nowadays.
Colorimetry studies harmony between colours´ personality and its different tonalities and they give purple several meanings: it symbolizes ambition, nobility, luxury and power and is associated with wisdom, mysticism, creativity and independence.
¿Would you wear a purple total look or just matching accessories?
Photo Credits: Tagwalk