In Le Banana we’ll give you all the details of Cande Tinelli’s brand summer collection which is presenting this year a very different and inclusive campaign, focused on women and the differences that exist between bodies.
At the end of 2014, Candelaria Tinelli and Tatiana Saal started a project called Madness Clothing, which had items for teens and included urban clothes inspired by sport and music and a mix of textures and colors.
The brand, which mixes trends with basics, never misses the chance to transmit its philosophy and has always seized every moment to raise its voice against women’s stereotypical bodies.
How does the brand itself define its summer collection? Just with one single word: Diversity. The campaign was photographed by producer and filmmaker Alexan Sarikamichian and this time Candelaria Tinelli was not the only model: she was with 7 other girls -each one completely different from the other. The reason? To carry a message of inclusion, freedom of expression and unity among women.
Girl Power is the collection’s name and it can be felt all along Madness Summer through different textures and morphologies. Linen, lurex, eco leather and broderie can be seen both in trendy items as well as in vintage and naive ones. Clothes are made of flower prints, overlays, embroideries, pearl buttons, glitter and knots. The main items of the collection? Bodies, dresses and knotted tops.
Buenos Aires Fashion Week has just started and Madness Clothing is preparing to take part with a strong setting and street style at the center.