By Leandro Infante
Music and fashion, a bond that goes beyond decades and that now it is more relevant than never. Artists such as Kanye West, Rihanna and Justin Bieber are some music representatives that have explored the fashion world developing their lines and getting successful proyects and full of tendencies.
Today in Le Banana we will tell you the new cool.
Kanye West and his bonds with Adidas
Controversial, owner of an undoubtful talent and an aesthetic respected in the fashion industry, Kim Kardashian’s husband created Yeezy, a line that started as a little cooperation with Adidas and ended up being the most successful brand, getting the highest income of 2015.
Yeezy Boost, acrylic boots, tight dresses, denim in different expressions are some items Kanye could write a new chapter in the fashion industry with.
Rihanna and the universe called Fenty
It is the marketing kings’ ability to know when a brand is in need of an inminent oxygen dose. This happened with Puma which first called for Kylie Jenner to create a collaboration that stirred up a millenial allure that the youngest Kardashian already has.
Simultaneously, the brand was settling the last details of its main dish: Fenty x Rihanna by Puma.
With the collection shown at Paris Fashion Week, Rhianna established herself as the exponent of the designers’ world.
Justin Bieber, Purpose Tour, and a total acceptance
Justin Bieber is another artist that ads to the long list of celebrities who have got into the fashion world. The collection was launched with Purpose Tour together with Barneys.
In the line tshirts and oversize hoodies stand out with the tour name and Marilyn Manson’s pictures that became a desire object for thousands of fashionists as Kendall and Gigi, some celebrities who were photographed with his line.
The Weekend, Puma and full of fashion Tour
Abel with his XO line gave us some of the tendencies of the season as oversize hoodies and XO printed . This year he made a masculine collection in collaboration with H&M store with Abel’s style: fresh and relaxed. The hoodies, tshirts, bomber jackets and pants were part of the urban collection from The Weeknd for the Danish store.
