The young designer from Holland that works with fetish and an exaggerated aesthetics is one of the new assets to the Icelandic artist´s style.
Ruffles everywhere, heavy materials such as satins, tafetas, contrasts, and winks to BDSM (bondage, domination and sadomasochism) can be seen in Marlou Breuls´ work. The young designer who spent six months at Viktor & Rolf doing an internship founded her brand last year after graduating as a fashion designer at the Amsterdam Fashion Institute (AMFI).
Her final collection got an incredible response from the press, which led her to showcase it during London Fashion Week SS17 and to win the LICHTING 2016 Audience Favorite Award. Due to this and having been selected by Vogue Italia as one of the new talents is that the Icelandic singer’s artistic team chose her as one of the new designers that dress her during several performances. She amused Björk at last Sonar with an overall White suit named Van Gogh, entirely embroidered with chevrons and pearls, and for the styling of Tim Walker´s photoshoot at W Magazine for the self-interview she did.
Breuls work is a mix of craftsmanship, high sensitivity for fashion history with an unusual use of materials. Her collections are conceptual and contradictory, in line with the Dutch design school and her Belgian tutors, Viktor Horsting and Rolf Snoeren.
Between provocation and acceptance, Marlou creates daring garments in terms of morphology and use of colour that draws easily the attention, even from Björk who always surprises her audience with the most exotic and avant-garde outfits.
