By Pame Aguirre Leonetti
Art is the essence of Lollapalooza, but on Argentina’s Sixth Edition, which has just finished at San Isidro Racecourse, Argentine Art was at the center of the festival with installations and experiences that added color, music and relax.
The presence of iconic Marta Minujín was undoubtedly the greatest surprise of Lollapalooza Argentina 2019. The artist who has been shaking up local creative arenas since 1960 with her pop and conceptual works of art arrived at the festival with her “Sculpture of Desires”, a soft sculpture that she created in 2017 and that now she reinvented specially for the festival.
The installation, inspired by her famous artworks made of mattresses, belongs to her public art genealogy and was an ode to her “psychedelic art”. Located in the middle of the field, the sculpture drove everyone’s attention and called for interaction. At night, under the light of lamps and reflectors, it was even more impressive. As Minujín said: “Illuminated it is marvelous, enjoy it, go through it, get inside, stay inside to experience a moment of art to live in art”.
French-Argentine artist Pablo Reinoso, globally known for his benches and chairs that seem to infinitely melt down and stretch out, presented his “Lolla Chill Out” experience for second time at the festival – he had done so last year. This time the installation consisted of a huge circle made of cushioned sun loungers where music and comfort invited to close the eyes and enjoy the peace of fresh air to then go back to the stages full of energy.
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The other artistic intervention could be seen at the sign that welcomed everyone into the festival, created by artist Cynthia Cohen. Inspired by her series “Brilliant Future”, which includes huge rings and precious stones in oil painting, she transformed the material of the sign. Cohen chose metallic vinyl in vibrant colors to create an artwork in which shine and reflection were at the center. The aim? That each festival goer could be reflected there and immediately be inside Lolla universe.
And art was also present in its performatic and audiovisual version thanks to Matias and Pablo Duville who created a multi sensorial experience dressed in particular leather and velvet capes and hats. They presented Centolla Society at one of the little houses of the field, in a show that was full of beats, guitar and bass sounds, and synthesizers, accompanied by a series of images that created an almost unfathomable experience.
Which was the experience you liked the most?