By @Catagreloni
The Italian blogger announced through Instagram the opening of her first store at Corso Como.
Those enormous celestial eyes conquer more than ten million people through social media every day. They are her personal mark and her shoe firm logo for The Chiara Ferragni Collection, which launched in 2013 and is available online and in more than 200 stores in 25 different countries.
This millennial that invoices eight million dollars a year entered the Forbes list of most influential under 30 talents in the world. While the blog guaranteed her success and a high level of exposure, 70% of her revenue comes from its signature shoe Brand. That´s why Ferragni opened her first boutique at Corso Como, one of the most exclusive commercial areas in Milan.
The “Chiara Ferragni Collection” will have a new italian store but it already available at the most important concept stores on the planet such as Le Bon Marché in Paris, Apropos in Cologne, Selfridges in London and the Level Shoe Distric, in Dubai, among many others.
Between short trips to Capri and Taormina, the influencer works on last details before the opening and shows from her instastories her new products: cell pone covers, shiny espadrilles embroidered with the famous “Flirting” eye and Brand new clothers under a pop aesthetic that embraces colour, brightness and fashionable trends.
Through a series of Instagram videos, we toured virtually the exclusive store. In a massive space with large windows, slippers and espadrilles shine in the same way as the furniture and even the skateboards displayed with exorbitant amounts of pink and silver glitter. Large sofas and a conveyor belt show every design of her collection, that can be paired with wáter colour t-shirts, sweatshirts and leather backpacks.
