New Summer collections keep being launched and we continue analyzing them. Today is Cher’s time and its S/S 2019, a collection full of music, simple shapes and net urbanism. Let’s have a look! In Le Banana we’ll tell you everything you wanna know!
Maria Cherñajovsky’s brand is a symbol of Argentine Summer and in this S/S19 its honors its inner self, inspired by a contemporary woman who lives, does things, and, above all, dares to create.
Colors are the basis of this Season, and they go from sober colors, such as white, red and black; to a range of greens, and including in the middle tones as beige, and lilac – which is the great protagonist of the Season. CHER uses simple shapes and classic typologies to carry its message and its unique energy. Some of its hit items are the tunics, maxi-dresses, and shirts, apart from men-tailored pieces. Monochromatic outfits and extra large accessories are some of the brand’s favorite items.
As usual, rock has a central role in this season and it can be seen in some of the materials and some accessories. Paillettes, tacks, metallic leathers, shiny silks, denim and lurex show that the designs are mainly inspired by the 80s.
Street Style is also present in CHER’s Summer and it includes key items such as biker jackets, baggy pants, jumpsuits, crop tops, sneakers with color cuts, and fanny packs – one of the items in vogue in the fashion industry.
For prints, the brand uses visual resources such as flowers and landscapes and combines them with stripes, pied de poule and urban elements such as posters and stickers to add eclecticism. Classical modernity, that’s how we define this CHER Summer.