Juana de Arco was in New York and Le Banana was part of the opening of the exclusive pop up store located at the West Village.
At the store, set up inside an HP France boutique, Mariana Cortés, the creator of Juana de Arco, offered New Yorkers her unique line, which includes Juana’s most representative pieces, with relaxed articles in many colors and patterns, and she presented some items of the AW collection, inspired by women’s spirituality, strength and freedom.
About the opening, Mariana told us: “The opportunity of coming to New York arose when HP France Company opened a multi-brand store in NY and chose Juana as the first brand to set up an art installation together with a pop up store”.
But, of course, this is not the first time that Juana’s style goes beyond the boundaries of Argentina, the brand has been in Japan for ten years, and it has a store in Tokyo, another one in Kyoto, one to be opened in Osaka, and it keeps going because, as Mariana says: “In Japan there is a continuous dialogue with the public, you propose something and they always amaze you and I love that exchange”.
Carrie Bradshaw, the character played by Sarah Jessica Parker in “Sex and the City”, used to say that everybody goes to New York to find fashion and love; Juana, on the contrary, went there to give love, freshness and color, and of course she achieved that.
Enjoy it!
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